Retail Management and Merchandising

Course Code: BUSN-216

Department: Business

Credit Hours: 3.00

Textbook Information: Bookstore website

This course, approached from the viewpoint of management, is designed to help the student become familiar with current retailing concepts and practices. Topics covered include store and non-store retailing, consumer behavior, market strategy, store location and layout, merchandising, pricing, promotion, accounting and financial control, human resource management, and customer service.