Advertising

Course Code: BUSN-148

Department: Business

Credit Hours: 3.00

Textbook Information: Bookstore website

An introduction to the fundamental concepts and practices of advertising/promotion (Integrated Marketing Communication). The focal point of the course is the creation of an advertising/promotion campaign for a given good or service to include researching the consumer, developing the campaign, selecting the media, and outlining a mechanism to measure advertising/promotion effectiveness. Areas of promotion covered include advertising, public relations and sales promotion.