Digital Marketing and Analytics

Course Code: BUSN-137

Department: Business

Credit Hours: 3.00

Textbook Information: Bookstore website

This course introduces students to a variety of social media tools commonly used for marketing products or services. Considerations such as trends in social media use ethical concerns and best practices are also included. Students will also be introduced to search engine optimization techniques and how to utilize analytics data to make marketing decisions. Prerequisite: BUSN 115