Marketing Fundamentals I
Course Overview
Course Code: BUSN-115
Department: Business
Credit Hours: 3.00
Textbook Information: Bookstore website
A study of the essentials of marketing management with emphasis on the four strategies of marketing decision making: product, distribution, promotion, and pricing. The major environmental forces which affect marketing decision making are also studied such as economic, legal, social/cultural, competitive, and the consumer.
Course Schedule
Filters:
Term: Fall 2024
Section Name: BUSN-115-HY01D
Location: Main Campus
Available Seats: 5
Faculty Name: C. Pollmann
Min Credits: 3.00
Comments:
Term: Spring 2025
Section Name: BUSN-115-OL01D
Location: Online
Available Seats: 8
Faculty Name: C. Pollmann
Min Credits: 3.00
Comments:
