Agriculture Sales & Leadership

Course Code: AGRC-210

Department: Agriculture

Credit Hours: 3.00

Textbook Information: Bookstore website

This course will provide skill development in the agricultural sales process, as well as foster the leadership abilities of students in the course. Content areas examined will be knowledge of the buying process, identifying prospects, planning an agricultural sales call, product positioning, identification/understanding of prospect needs, developing the sales approach, handling objections, closing the sale, relationship development in agriculture and its effect on the sales process, and customer service, effective agriculture leadership, methods of leadership development, and importance of tomorrows agricultural leaders. Students will develop sales and leadership skills through a variety of case study assignments, and presentations.