Principles of Personal Selling (BUSN-154)
2014 Spring 
Location: All Locations Listed

Description: This course examines the personal selling process. Topics covered include buyer behavior, prospecting/qualifying, planning the sales call, developing/strengthening the sales presentation, handling objections, obtaining commitment, and building relationships. Students will have the opportunity to develop sales skills through various role-playing exercises.

Textbook information can be found here.
01/13/2014 - 05/16/2014 Online T. March
I Time: Days: Seats: 19

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