Advertising (BUSN-148)
2013 Spring 
Location: Salem

Description: An introduction to the fundamental concepts and practices of advertising. The focal point of the course is the creation of advertising, campaign for a given good or service to include researching the consumer, developing the advertisements, selecting the media, and testing advertising effectiveness. Other areas of promotion are also covered including public relations and sales promotions.

Textbook information can be found here.
BUSN-148-IS01D
01/14/2013 - 05/17/2013 Salem R. Tremmel
I Time: Days: Seats: 0

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