Advertising (BUSN-148)
2013 Fall 
Location: Online

Description: An introduction to the fundamental concepts and practices of advertising. The focal point of the course is the creation of advertising, campaign for a given good or service to include researching the consumer, developing the advertisements, selecting the media, and testing advertising effectiveness. Other areas of promotion are also covered including public relations and sales promotions.

Textbook information can be found here.
BUSN-148-OL01D
08/19/2013 - 12/16/2013 Online T. March
Lecture Time: Days: Seats: 22

Additional Fees for Online Courses:
Online $20 per credit hour
Web Enhanced/Distance Learning $5 per credit hour
To Register for any of these classes please login to CampusNet

 

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